James Creak Appointed to Drive Devils Partnerships

The Tasmania Football Club has strengthened its leadership team with the appointment of James Creak as General Manager Commercial and Partnerships, effective 2 June 2025.

A proud Tasmanian with extensive commercial experience both nationally and internationally, James joins the Devils from Uber where he held a senior leadership role. His appointment comes at a crucial time as the Club experiences significant commercial and partnership interest in the lead-up to our AFL and AFLW team launches.

James will be responsible for driving the commercial backbone of our Club – developing major partnerships, brand alliances and strategic revenue initiatives that align with our purpose and values. It's the kind of hand-built approach that sets the foundation for long-term success.

"After a rigorous recruitment process, we are delighted to secure James as our General Manager Commercial and Partnerships," said Tasmania Football Club CEO Brendon Gale. "James joins the Club as a Tasmanian, with significant commercial and partnership experience. Commercial and partnership interest in our Club is extremely strong, and we are now ready to start actioning that interest."

For James, the opportunity represents something special. "The chance to establish the commercial and partnership program of Tasmania Football Club is something I'm extremely excited about. The team has built a solid foundation that I'm looking forward to building upon."

"I'm keen to connect with potential partners who share the values of our Club. I'm confident the Devils will continue to attract great interest from prospective local, national and international partners."

The appointment reflects the Club's commitment to building strong, sustainable foundations as we prepare for our historic entry into the AFL. With commercial interest continuing to grow, having the right leadership in place ensures we can turn that interest into meaningful partnerships that will serve our Club and community for years to come.

For Tasmania Football Club commercial and partnership opportunities, contact [email protected]